{"id":20600,"date":"2024-08-30T08:07:10","date_gmt":"2024-08-30T06:07:10","guid":{"rendered":"https:\/\/www.lossuperpoderesdelarte.com\/ariadna-rousaud-elastica-magazine\/"},"modified":"2024-08-30T08:07:15","modified_gmt":"2024-08-30T06:07:15","slug":"ariadna-rousaud-elastica-magazine","status":"publish","type":"post","link":"https:\/\/www.lossuperpoderesdelarte.com\/ca\/ariadna-rousaud-elastica-magazine\/","title":{"rendered":"Ariadna Rousaud: El\u00e0stica Magazine"},"content":{"rendered":" \n
\n

Els amants del disseny, l\u00b4arquitectura i la decoraci\u00f3 infantil estan de sort. Acaba de n\u00e9ixer El\u00e1stica Magazine, una nova revista digital dedicada al disseny contemporani per a nens. <\/p> \n<\/blockquote> \n

El contingut d’ El\u00e1stica Magazine<\/a><\/strong> engloba des de joguines, mobiliari i llibres il\u00b7lustrats fins a instal\u00b7lacions, exposicions o edificis meravellosos. Entrevistem Ariadna Rousaud<\/strong> ,<\/a> la seva fundadora i editora, per saber una mica m\u00e9s sobre el seu nou projecte. <\/p> \n

\u00bfDe d\u00f3nde surgi\u00f3 la idea de crear El\u00e1stica Magazine?<\/strong><\/h4> \n

La iniciativa va n\u00e9ixer de la meva passi\u00f3 per escriure, pel disseny i l’univers infantil. Fa m\u00e9s de vint anys que treballo en el m\u00f3n del disseny i la comunicaci\u00f3. Com sol passar, la maternitat em va despertar de forma natural un inter\u00e8s especial per tot all\u00f2 infantil.<\/strong> Feia temps que em rondava la idea de crear una plataforma digital per fer con\u00e8ixer projectes extraordinaris de disseny i arquitectura per a nens que es fan aqu\u00ed ia l’estranger. Projectes que m’enamoraven i que calia compartir amb els altres. <\/p> \n

\"Ariadna \n
Ariadna amb l’ic\u00f2nic Eames Elephant, al seu lloc favorit: el Baix Empord\u00e0.<\/figcaption> \n<\/figure> \n

\u00bfEn qu\u00e9 se diferencia El\u00e1stica del resto de revistas infantiles?<\/strong><\/h4> \n

La mayor\u00eda de revistas que hay se centran en ropa y deco. Sus contenidos se nutren b\u00e1sicamente de editoriales de moda (estupendas, por cierto) y decoraci\u00f3n (casi siempre de estilo escandinavo). En este sentido notaba que faltaba una propuesta un poco m\u00e1s arriesgada, que ofreciera una alternativa con un punto m\u00e1s de dise\u00f1o contempor\u00e1neo<\/strong>. Entre la elegancia del estilo n\u00f3rdico y la accesibilidad de IKEA existen otras posibilidades. El\u00e1stica busca mostrar esas alternativas.<\/p> \n

\u00bfY cu\u00e1les son esas alternativas?<\/strong><\/h4> \n

Doncs tenen certs aspectes comuns amb l’ess\u00e8ncia de PLOM Gallery<\/a> i Els Superpoders de l’Art. Vosaltres compteu amb alguns artistes que no es dediquen espec\u00edficament a l’art per a nens, per\u00f2 tenen obres que encaixen perfectament en habitacions infantils. De la mateixa manera, a El\u00e0stica presentem peces de mobiliari, objectes o espais projectats per grans noms de l’arquitectura i el disseny que no solen treballar per al sector infantil.<\/strong> Per exemple, poca gent sap que Marcel Wanders<\/a> ha dissenyat trones i hamaques per a nadons<\/a> (mantenint el seu exc\u00e8ntric estil!) o que l’arquitecte m\u00e9s de moda actualment, Bjarke Ingels, de BIG<\/a> , ha projectat la Casa LEGO<\/a> o la guarderia WeGrow<\/a> . <\/p> \n

\"Guarderia\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Guarder\u00eda WeGrow, en las oficinas WeWork de Nueva York. Foto \u00a9 Laurian Ghinitoiu+Dave Burk<\/h5> \n
\"Lego\u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Lego House, en Billund (Dinamarca). Foto \u00a9 Iwan Baan<\/h5> \n

\u00bfTiene cabida el arte contempor\u00e1neo en El\u00e1stica Magazine?<\/strong><\/h4> \n

I tant! Avui dia hi ha una frontera molt fina entre l’art i el disseny<\/strong> . Molts dissenyadors gr\u00e0fics com Albert Corber\u00f3<\/a> i de producte com Cristian Zuzunaga<\/a> s\u00f3n artistes i viceversa. Al nostre contingut pots trobar des d’un print de J\u00fcrg Lindenberger<\/a> fins a una col\u00b7lecci\u00f3 de xocolatines il\u00b7lustrades per Susie Hammer<\/a> o l’\u00faltim happening de Kaws<\/a> . <\/p> \n

\"Pegatinas\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Pegatinas del ilustrador J\u00fcrg Lindenberger<\/h5> \n
\"Escultura\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Escultura Clean Slate Companion, de Kaws<\/h5> \n

\u00bfA qui\u00e9n se dirige la revista?<\/strong><\/h4> \n

A tothom que li agradi el disseny!<\/strong> Tinguin fills o no. La revista cerca inspirar i donar idees a totes les persones (particulars o professionals del sector) que els interessi la decoraci\u00f3, l’interiorisme, el mobiliari, els objectes singulars\u2026 m\u00e9s enll\u00e0 de si aquests van ser concebuts per a nens o grans. Per exemple, les instal\u00b7lacions de Jaime Hayon<\/a> agraden i diverteixen al marge de l’edat de cadasc\u00fa<\/strong> . De fet, la revista est\u00e0 escrita per ser llegida per adults, no pas per nens. <\/p> \n

\"InstalaciónInstalaci\u00f3n Merry Go Zoo de Jaime Hayon en el High Museum of Art de Atlanta<\/h5> \n

\u00bfPor qu\u00e9 el nombre de El\u00e1stica?<\/strong><\/h4> \n

M’agrada el concepte de l’elasticitat. La idea que un cos s\u00f2lid pugui recuperar la seva forma quan cessa la for\u00e7a que l’altera, b\u00e9 podria ser una met\u00e0fora de la recuperaci\u00f3 de la il\u00b7lusi\u00f3 infantil a l’edat adulta.<\/strong> El disseny infantil ho t\u00e9. Quan veiem certes peces de mobiliari o projectes arquitect\u00f2nics podem sentir la mateixa m\u00e0gia que quan \u00e9rem petits. <\/p> \n

Nos ha gustado mucho el logo y el juego el\u00e1stico de la letra L. \u00bfQui\u00e9n lo ha dise\u00f1ado?<\/strong><\/h4> \n

He tingut la sort de treballar amb l’artista Anna Ruiz<\/a> . La seva obra com a il\u00b7lustradora, dissenyadora i printmaker<\/strong> sempre m’ha fascinat. La vaig con\u00e8ixer fa anys. Vam col\u00b7laborar juntes quan jo estava com a directora creativa de la concept store de Moritz Barcelona<\/a> . Vaig pensar que ella era la persona id\u00f2nia per dissenyar el logotip d’El\u00e0stica. Li vaig presentar el projecte i pr\u00e0cticament no va caldre ni fer un brief<\/em> . De seguida va entendre qu\u00e8 volia. <\/p> \n

\n
\"\"\"\"\"\"<\/figure> \n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Los tres logos de la marca<\/h5> \n<\/figure> \n

\u00bfCu\u00e1l es la pieza m\u00e1s ic\u00f3nica del dise\u00f1o infantil?<\/strong><\/h4> \n

Sens dubte, l’ Eames Elephant<\/a> .<\/strong> Charles & Ray Eames van dissenyar el primer prototip el 1945.<\/p> \n

Amb l’Eames Elephant ha de passar el mateix que algunes de les obres de PLOM: encaixen tant en una habitaci\u00f3 de beb\u00e8 com al sal\u00f3 de casa<\/strong> . Per mi aquesta \u00e9s la representaci\u00f3 m\u00e9s clara del disseny per a nens i de la filosofia que hi ha darrere d’ El\u00e0stica Magazine<\/a> . <\/p> \n

\"Eames\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Eames Elephant, el icono del dise\u00f1o infantil.<\/h5> \n

Recomi\u00e9ndanos un juguete, un libro, una pieza de dise\u00f1o y un plan para ni\u00f1os.<\/strong><\/h4> \n

Vegem\u2026 com estem a l’any del centenari de la Bauhaus<\/a> , triar\u00e9 qualsevol joc<\/strong> de la marca Naef<\/a> , que fa unes r\u00e8pliques meravelloses dels dissenys originals.<\/p> \n

\n
\"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"\"\u00a0<\/figure> \n
\"\"<\/figure> \n<\/figure> \n

Un llibre<\/strong> , “molt El\u00e0stica”, seria Disseny<\/em> , de Coco Books<\/a> .<\/p> \n

\n
\"\"<\/figure> \n
\"\" \u00a0\"\"<\/figure> \n<\/figure> \n

Una pe\u00e7a de mobiliari o decoraci\u00f3<\/strong> \u2026 buf, que dif\u00edcil. M’agraden massa! Una que sempre m’ha xiflat \u00e9s el llum Les Voli\u00e8res de Mathieu Challi\u00e8res<\/a> . <\/p> \n

\n
\"\"\u00a0 \u00a0 \u00a0\"\"<\/figure> \n
\"\"<\/figure> \n<\/figure> \n

I una instal\u00b7laci\u00f3<\/strong> que em va encantar va ser Play Landscape<\/em> d’ Aberrant Architecture<\/a> a Escorxador Madrid<\/a> .<\/p> \n

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\"\"\"\"\"\"<\/figure> \n<\/figure> \n

Pots seguir a El\u00e0stica magazine a la seva web<\/a> , facebook<\/a> o instagram<\/a> !<\/p> ","protected":false},"excerpt":{"rendered":"

Els amants del disseny, l\u00b4arquitectura i la decoraci\u00f3 infantil estan de sort. Acaba de n\u00e9ixer El\u00e1stica Magazine, una nova revista digital dedicada al disseny contemporani per a nens. El contingut d’ El\u00e1stica Magazine engloba des de joguines, mobiliari i llibres il\u00b7lustrats fins a instal\u00b7lacions, exposicions o edificis meravellosos. Entrevistem Ariadna Rousaud […]<\/p>\n","protected":false},"author":3,"featured_media":11404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1012],"tags":[],"class_list":["post-20600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-per-inspirar"],"yoast_head":"\nEntrevistem Ariadna Rousaud, fundadora d'El\u00e0stica Magazine<\/title>\n<meta name=\"description\" content=\"Els Superpoders de l\u00b4Art, Extraescolars d\u00b4art per a nens. 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