{"id":20657,"date":"2024-08-30T08:07:12","date_gmt":"2024-08-30T06:07:12","guid":{"rendered":"https:\/\/www.lossuperpoderesdelarte.com\/ariadna-rousaud-elastica-magazine\/"},"modified":"2024-08-30T08:07:15","modified_gmt":"2024-08-30T06:07:15","slug":"ariadna-rousaud-elastica-magazine","status":"publish","type":"post","link":"https:\/\/www.lossuperpoderesdelarte.com\/en\/ariadna-rousaud-elastica-magazine\/","title":{"rendered":"Ariadna Rousaud: El\u00e1stica Magazine"},"content":{"rendered":" \n
\n

Lovers of design, architecture and children’s decoration are in luck.\nEl\u00e1stica Magazine, a new digital magazine dedicated to contemporary design for children, has just been born. <\/p> \n<\/blockquote> \n

The content of El\u00e1stica Magazine<\/a><\/strong> ranges from toys, furniture and illustrated books to installations, exhibitions or wonderful buildings.\nWe interviewed Ariadna Rousaud<\/strong>,<\/a> its founder and editor, to know a little more about her new project. <\/p> \n

\u00bfDe d\u00f3nde surgi\u00f3 la idea de crear El\u00e1stica Magazine?<\/strong><\/h4> \n

The initiative was born from my passion for writing, for design and for the children’s universe.\nI have been working in the world of design and communication for more than twenty years.\nAs it happens, motherhood naturally awakened in me a special interest in everything related to children.<\/strong> For some time I had been thinking about the idea of creating a digital platform to showcase extraordinary design and architecture projects for children that are made here and abroad.\nProjects that I loved and that I needed to share with others. <\/p> \n

\"Ariadna \n
Ariadna with the iconic Eames Elephant, in her favorite place: the Baix Empord\u00e0.<\/figcaption> \n<\/figure> \n

\u00bfEn qu\u00e9 se diferencia El\u00e1stica del resto de revistas infantiles?<\/strong><\/h4> \n

La mayor\u00eda de revistas que hay se centran en ropa y deco. Sus contenidos se nutren b\u00e1sicamente de editoriales de moda (estupendas, por cierto) y decoraci\u00f3n (casi siempre de estilo escandinavo). En este sentido notaba que faltaba una propuesta un poco m\u00e1s arriesgada, que ofreciera una alternativa con un punto m\u00e1s de dise\u00f1o contempor\u00e1neo<\/strong>. Entre la elegancia del estilo n\u00f3rdico y la accesibilidad de IKEA existen otras posibilidades. El\u00e1stica busca mostrar esas alternativas.<\/p> \n

\u00bfY cu\u00e1les son esas alternativas?<\/strong><\/h4> \n

Well, they have certain aspects in common with the essence of PLOM Gallery<\/a> and Los Superpoderes del Arte.\nYou have some artists who are not specifically dedicated to art for children but have works that fit perfectly in children’s rooms.\nIn the same way, in El\u00e1stica we present pieces of furniture, objects or spaces designed by great names in architecture and design that do not usually work for the children’s sector.<\/strong> For example, few people know that Marcel Wanders<\/a> has designed high chairs and hammocks for babies<\/a> (keeping his eccentric style!) or that the most fashionable architect nowadays, Bjarke Ingels, from BIG<\/a>, has designed the LEGO House<\/a> or the WeGrow nursery<\/a>. <\/p> \n

\"Guarderia\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Guarder\u00eda WeGrow, en las oficinas WeWork de Nueva York. Foto \u00a9 Laurian Ghinitoiu+Dave Burk<\/h5> \n
\"Lego\u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Lego House, en Billund (Dinamarca). Foto \u00a9 Iwan Baan<\/h5> \n

\u00bfTiene cabida el arte contempor\u00e1neo en El\u00e1stica Magazine?<\/strong><\/h4> \n

And so much!\nNowadays there is a very thin border between art and design<\/strong>.\nMany graphic designers like Albert Corber\u00f3<\/a> and product designers like Cristian Zuzunaga<\/a> are artists and vice versa.\nIn our content you can find from a print by J\u00fcrg Lindenberger<\/a> to a collection of chocolates illustrated by Susie Hammer<\/a> or the latest happening of Kaws<\/a>. <\/p> \n

\"Pegatinas\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Pegatinas del ilustrador J\u00fcrg Lindenberger<\/h5> \n
\"Escultura\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Escultura Clean Slate Companion, de Kaws<\/h5> \n

\u00bfA qui\u00e9n se dirige la revista?<\/strong><\/h4> \n

To everyone who likes design!<\/strong> Whether they have children or not.\nThe magazine seeks to inspire and give ideas to all people (individuals or professionals in the sector) who are interested in decoration, interior design, furniture, unique objects… regardless of whether they were conceived for children or adults.\nFor example, Jaime Hayon’<\/a> s installations please and entertain regardless of age<\/strong>.\nIn fact, the magazine is written to be read by adults, not children. <\/p> \n

\"InstalaciónInstalaci\u00f3n Merry Go Zoo de Jaime Hayon en el High Museum of Art de Atlanta<\/h5> \n

\u00bfPor qu\u00e9 el nombre de El\u00e1stica?<\/strong><\/h4> \n

I like the concept of elasticity.\nThe idea that a solid body can regain its shape when the force that alters it ceases, could well be a metaphor for the recovery of childlike illusion in adulthood.<\/strong> Children’s design has that.\nWhen we see certain pieces of furniture or architectural projects we can feel the same magic as when we were little. <\/p> \n

Nos ha gustado mucho el logo y el juego el\u00e1stico de la letra L. \u00bfQui\u00e9n lo ha dise\u00f1ado?<\/strong><\/h4> \n

I have been lucky enough to work with the artist Anna Ruiz<\/a>.\nHer work as an illustrator, designer and printmaker<\/strong> has always fascinated me.\nI met her years ago.\nWe collaborated together when I was creative director of the Moritz Barcelona<\/a> concept store.\nI thought she was the ideal person to design the El\u00e1stica logo.\nI presented the project to her and there was practically no need for a brief<\/em>.\nShe immediately understood what I wanted. <\/p> \n

\n
\"\"\"\"\"\"<\/figure> \n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Los tres logos de la marca<\/h5> \n<\/figure> \n

\u00bfCu\u00e1l es la pieza m\u00e1s ic\u00f3nica del dise\u00f1o infantil?<\/strong><\/h4> \n

Without a doubt, the Eames Elephant<\/a>.<\/strong> Charles & Ray Eames designed the first prototype in 1945.<\/p> \n

The Eames Elephant must be the same as some of PLOM’s work: it fits just as well in a baby’s room as it does in the living room<\/strong>.\nFor me that is the clearest representation of design for children and the philosophy behind El\u00e1stica Magazine<\/a>. <\/p> \n

\"Eames\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Eames Elephant, el icono del dise\u00f1o infantil.<\/h5> \n

Recomi\u00e9ndanos un juguete, un libro, una pieza de dise\u00f1o y un plan para ni\u00f1os.<\/strong><\/h4> \n

Let’s see… since we are in the year of the Bauhaus centenary<\/a>, I will choose any set<\/strong> from the Naef<\/a> brand, which makes wonderful replicas of the original designs.<\/p> \n

\n
\"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"\"\u00a0<\/figure> \n
\"\"<\/figure> \n<\/figure> \n

One book<\/strong>, “very Elastic,” would be Design<\/em>, from Coco Books.<\/a><\/p> \n

\n
\"\"<\/figure> \n
\"\" \u00a0\"\"<\/figure> \n<\/figure> \n

A piece of furniture or decoration<\/strong>… wow, how difficult.\nI like too many of them!\nOne that I’ve always been crazy about is the Les Voli\u00e8res lamp by Mathieu Challi\u00e8res<\/a>. <\/p> \n

\n
\"\"\u00a0 \u00a0 \u00a0\"\"<\/figure> \n
\"\"<\/figure> \n<\/figure> \n

And aninstallation<\/strong> that I loved was Play Landscape<\/em> by Aberrant Architecture<\/a> at Matadero Madrid<\/a>.<\/p> \n

\n
\"\"\"\"\"\"<\/figure> \n<\/figure> \n

You can follow \u00c9l\u00e1stica magazine on their website<\/a>, facebook<\/a> or instagram<\/a>!<\/p> ","protected":false},"excerpt":{"rendered":"

Lovers of design, architecture and children’s decoration are in luck. El\u00e1stica Magazine, a new digital magazine dedicated to contemporary design for children, has just been born. The content of El\u00e1stica Magazine ranges from toys, furniture and illustrated books to installations, exhibitions or wonderful buildings. We interviewed Ariadna Rousaud, its founder and […]<\/p>\n","protected":false},"author":3,"featured_media":11405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[997],"tags":[],"class_list":["post-20657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-to-inspire"],"yoast_head":"\nWe interviewed Ariadna Rousaud, founder of El\u00e1stica Magazine.<\/title>\n<meta name=\"description\" content=\"The Superpowers of Art, Extracurricular art classes for children. 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